Jeanie Buss Stays In Touch With Fans Through Twitter

If you are ever fortunate enough to sit close enough to Jeanie Buss during a Lakers game, you won’t only see the team’s Executive Vice President of Business Operations cheering on her family’s team, you will also see her routinely typing on her phone.

No, she’s not sending her boyfriend, Phil Jackson texts about defensive strategy or substitution patterns. In fact, you can see for yourself exactly what she’s saying right on her Twitter page: @jeaniebuss.

“A lot of times I tweet during games and when I want to pull my hair out because we missed a shot or the game is getting too close, and I’m nervous,” said Buss.  “So I’m sharing that with all the people who follow me on Twitter.

“It just makes it an experience for Laker fans because I consider myself a fan.  So I feel like I get to be with everybody and go through the same emotions.”

In 2010, even the most high-profile people have Twitter accounts, but you might be surprised where Jeanie got her inspiration to dive head first into social networking.


Jeanie Buss:  World Champion Tweeter

Jeanie Buss: I'm The Poster Child For Not Mixing Business With Pleasure

When the Lakers were struggling during the Rudy Tomjanovich era, Jeanie Buss was the biggest advocate, if not cheerleader, for bringing Phil Jackson back to coach the Lakers. Although she has always maintained that she does not have any say in basketball matters, what father doesn't listen to his little girl?

So with that being said, if the Lakers win this year's NBA title shouldn't Jeanie Buss get some credit for making it happen? I mean, Mitch Kupchak gets all the credit for drafting Andrew Bynum and making the trade for Pau Gasol. But where would the Lakers be without the Zen Master?

This is part of an older interview I conducted with Jeanie Buss shortly after Phil Jackson came back to coach the Lakers for a second time. In this clip, Jeanie talks about the delicate balance between her business life and her relationship with the Lakers head coach.