--Program to Reward Inspirational Stories of Going to Bat Against Breast Cancer--
Major League Baseball® (MLB) and Susan G. Komen for the Cure®, the world’s largest breast cancer organization, today launched the 2010 Honorary Bat Girl Contest, a campaign developed in celebration of Mother’s Day in ballparks around the country to recognize MLB fans who are Going to Bat Against Breast Cancer in their daily lives. Men and women 18 and older can go online at www.mlb.com/honorarybatgirl to vote and enter to win a chance at becoming the team’s Honorary Bat Girl during this year’s scheduled Mother’s Day celebration on May 9.
Visiting Clubs on Mother’s Day will select another date in May to recognize their winners. The Honorary Bat Girl for the Angels will have an opportunity to take part in pre-game activities, be honored during an on-field ceremony and receive two tickets to the game and pink MLB merchandise. MLB.com, the official web site of MLB, has begun accepting fan submissions for the online contest that ends April 13.
During the six-week online submission period, baseball fans can share and vote on stories of inspiration and hope of how they are supporting the fight against breast cancer in their daily lives and why they want to be an Honorary Bat Girl for the Angels. Testimonials can be submitted by breast cancer survivors, advocates and supporters of the cause. A celebrity panel of judges will select the winning submission, based on the following criteria: originality, quality of writing, demonstration of commitment to breast cancer awareness and public appeal as determined by online fan votes.
“We feel privileged to have the opportunity to raise awareness for this very important cause”, team Chairman Dennis Kuhl said. “While we continue the fight against breast cancer, it is imperative that we honor those whose have given of themselves to help others.”
The program was introduced in 2009 to raise additional awareness and support for the annual Going to Bat Against Breast Cancer initiative, a joint effort between MLB, its licensed partners and Komen for the Cure. Last year, more than 1,000 testimonials were submitted online and one winner per Club was selected by a panel of judges and nearly 2.2 million fan votes were cast.
On Mother’s Day (May 9), Major League Baseball and its Clubs, along with Komen for the Cure, will celebrate the Going to Bat Against Breast Cancer initiative, which is designed to raise awareness about the breast cancer cause, while also raising funds to support breast cancer research.
Hundreds of MLB players will use pink bats by Louisville Slugger, the Official Bat of Major League Baseball, stamped with the MLB breast cancer logo. To further demonstrate their support for the breast cancer cause, players and on-field personnel will wear the symbolic pink ribbon on their uniforms along with pink wrist bands. Commemorative dugout lineup cards also will be pink. In addition to promotional support, Major League Baseball Charities has committed $50,000 to Susan G. Komen for the Cure. Game-used Louisville Slugger pink bats will be auctioned off at MLB.com at a later date to raise additional funds for Susan G. Komen for the Cure. Fans can purchase their own personalized pink bat at www.mlb.com or www.slugger.com, with $10 from the sale of each pink bat benefitting Komen for the Cure.
1 comment:
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