Tuesday, September 21, 2010
ANGELS TO KICK-OFF 50TH ANNIVERSARY CELEBRATION
The Angels will formally unveil their 2011 plans surrounding the club’s 50th Anniversary and accompanying year-round celebration on Friday September 24th. The 2011 Angels campaign theme is More Than “A” Season, an event that will encompass a 12-month celebration of 50 years of Angels Baseball.
Throughout the year, Angels fans will experience a season unlike any they have ever seen before. The 50th Anniversary is about the fans and their celebration of great moments throughout Angels’ history. Many unique events are centered on fan interaction including retro nights and giveaways, 81 first pitches with former Halos, special programming on Fox Sports West, AM830 and more.
Starting this Friday, the Angels’ 50th Anniversary logo will be revealed in select locations throughout Angel Stadium. Locations include prominent placement on the windows above the home plate gate, as well as the batters eye in center field, where the 2010 All-Star Game sign was previously located. In addition, the club’s home, road and alternate uniforms for the 2011 campaign will be on display.
Fans are welcome to join the 50th Anniversary kickoff taking place at the Home Plate Gate of Angel Stadium Friday between 5 and 7pm. Friday night’s activities include the opportunity to see live interviews as current and former Angels discuss their place in club history with AM830 & Fox Sports West. Fans will also have the opportunity to win prizes at the event.
There were many factors important to the Angels when development of the logo began. The first was the gold halo, signifying the club’s Golden Anniversary. It also pays homage to the Angels previous usage of a gold halo on past club marks. The logo conveys the celebration of 50 years of Angels Baseball, signified by the number 50 in club numbering featured predominantly beneath the halo. The ribbon below celebrates the club’s expansion in 1961 through 2011 prosperity. Finally, the “A” logo and use of the color red emphasize the current brand imagery.
The Angels will commemorate the Golden Anniversary on-field with enhancements to the 2011 club uniforms. In lieu of the current silver halo, Angel hats will now feature a gold halo around the primary “A” logo as well as a 50th anniversary patch affixed to the left side. On the front of the club’s home, road, and alternate red jerseys, a gold halo is featured on the “A” of the club lettering. The 50th anniversary patch will appear on the right sleeve, while an “A” patch with gold halo will be featured on the left sleeve.