Tuesday, October 14, 2008

Obama Is In The Game

From the time he first entered the race for the presidency, Barack Obama and his campaign managers have recognized the importance of new media. And that recognition has played a major part in Obama being in position to be elected to office.

Beyond just a website, Obama's campaign has been using popular social networking sites such as youtube, Facebook, MySpace and Twitter to build a broad base of support. And nowhere has this effort shown more results than with young voters.

However, the Obama campaign is not stopping there. Check out this story about Obama becoming the first presidential candidate to buy advertising inside a video game!

Obama and his campaign staff are quickly redefining modern political strategy.

By Devlin Barrett
updated 1:55 p.m. PT, Tues., Oct. 14, 2008

WASHINGTON - Too busy playing video games to watch presidential ads on television? Barack Obama has found you, too, by becoming the first presidential candidate to buy ad space inside a game.

Nine video games from Electronic Arts Inc., ranging from the extremely popular "Madden 09" football game to the street racing "Burnout: Paradise," feature in-game ads from the Obama campaign. The ads — they appear on billboards and other signage — remind players that early voting has begun and plug a campaign Web site.

The idea of embedding advertising temporarily inside a video game is relatively new, having only begun about 18 months ago, and Obama is the first presidential candidate to buy space, company officials said.

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