FSN PRIME TICKET, Los Angeles Dodgers and MLB.com
Combine Resources and Interact with Fans During 50th Anniversary Year
Stories Will Be Shared All Season Long at www.dodgers.com/yourstory
Los Angeles – FSN PRIME TICKET, the destination for the most comprehensive coverage of the Los Angeles Dodgers, has teamed with the Dodgers and MLB.com to develop an interactive fan experience in celebration of the team’s 50 years in Los Angeles.
“Every Southern Californian has a unique Dodger story, from the fond memory of attending a game to a family tradition that is practiced season after season, and everything in between,” said Steve Simpson, senior vice president and general manager, FSN PRIME TICKET. “We look forward to hearing from Dodger fans and sharing their stories on FSN PRIME TICKET throughout the anniversary.”
Dodger fans are invited to visit www.dodgers.com/yourstory, powered by MLB.com, the official website of Major League Baseball, to participate in “Your Story”. There will be no limit to the number of stories – each totaling 500 words or less - a fan may share. FSN PRIME TICKET will reserve the right to approach select fans and share their story on air.
FSN PRIME TICKET created the “Your Story” fan experience online as a compliment to the team’s 2008 slogan: “We’re All Dodgers”. The “Your Story” integrated marketing campaign by FSN PRIME TICKET includes on-air and outdoor components in addition to the online portion. FSN PRIME TICKET is currently running the first “Your Story” spot featuring Neil Adams at Dodger Stadium. The longtime Dodger fan shares his memories of watching the stadium’s construction in Chavez Ravine with his dad. Additionally, “Your Story” creative is running on billboards and bus kings in Los Angeles through May. The artwork features Kirk Gibson; his larger-than-life image created by a collage of photos of Dodger players and fans.
The Emmy Award-winning FSN PRIME TICKET offers Dodger fans 100 game telecasts during 2008. This year is the team’s 50th anniversary year in Los Angeles and the regional sports network’s twelfth as a Dodger team partner. The Dodgers game viewing experience on FSN PRIME TICKET is enhanced by “Dodgers Live”, a 30-minute pre-game show and full post-game coverage, and telecast tools such as the X-mo and FSN Diamond Cams.
FSN PRIME TICKET and FSN WEST have provided local sports coverage to Southern California, Nevada and Hawaii for over 20 years. Together, the regional sports networks present more live, local sports programming than any other network or broadcast system in the market, producing over 700 live sporting events and 5,000 hours of original programming each year. For complete national and regional sports news, provocative opinions, telecast schedules and updated statistics, log on to www.foxsports.com.
Combine Resources and Interact with Fans During 50th Anniversary Year
Stories Will Be Shared All Season Long at www.dodgers.com/yourstory
Los Angeles – FSN PRIME TICKET, the destination for the most comprehensive coverage of the Los Angeles Dodgers, has teamed with the Dodgers and MLB.com to develop an interactive fan experience in celebration of the team’s 50 years in Los Angeles.
“Every Southern Californian has a unique Dodger story, from the fond memory of attending a game to a family tradition that is practiced season after season, and everything in between,” said Steve Simpson, senior vice president and general manager, FSN PRIME TICKET. “We look forward to hearing from Dodger fans and sharing their stories on FSN PRIME TICKET throughout the anniversary.”
Dodger fans are invited to visit www.dodgers.com/yourstory, powered by MLB.com, the official website of Major League Baseball, to participate in “Your Story”. There will be no limit to the number of stories – each totaling 500 words or less - a fan may share. FSN PRIME TICKET will reserve the right to approach select fans and share their story on air.
FSN PRIME TICKET created the “Your Story” fan experience online as a compliment to the team’s 2008 slogan: “We’re All Dodgers”. The “Your Story” integrated marketing campaign by FSN PRIME TICKET includes on-air and outdoor components in addition to the online portion. FSN PRIME TICKET is currently running the first “Your Story” spot featuring Neil Adams at Dodger Stadium. The longtime Dodger fan shares his memories of watching the stadium’s construction in Chavez Ravine with his dad. Additionally, “Your Story” creative is running on billboards and bus kings in Los Angeles through May. The artwork features Kirk Gibson; his larger-than-life image created by a collage of photos of Dodger players and fans.
The Emmy Award-winning FSN PRIME TICKET offers Dodger fans 100 game telecasts during 2008. This year is the team’s 50th anniversary year in Los Angeles and the regional sports network’s twelfth as a Dodger team partner. The Dodgers game viewing experience on FSN PRIME TICKET is enhanced by “Dodgers Live”, a 30-minute pre-game show and full post-game coverage, and telecast tools such as the X-mo and FSN Diamond Cams.
FSN PRIME TICKET and FSN WEST have provided local sports coverage to Southern California, Nevada and Hawaii for over 20 years. Together, the regional sports networks present more live, local sports programming than any other network or broadcast system in the market, producing over 700 live sporting events and 5,000 hours of original programming each year. For complete national and regional sports news, provocative opinions, telecast schedules and updated statistics, log on to www.foxsports.com.
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